EC1, the 49ers, and the Forever Faithful.

September 6, 2011

This year, the San Francisco 49ers and Engine Company 1 have been working on a campaign that allows fans of the 49ers to better connect with the team by telling their stories. The campaign, Forever Faithful, highlights fans and their Faithful tales on everything from the 2011 season tickets to print ads, schedule magnets and TV spots. This past Saturday, the campaign was featured on the 49ers Total Access TV show. (The piece was put together by the good guys and gals over at Atomic Productions. They made us look good, and for that we thank them.) After watching the show, be sure to check out the digital hub of the campaign at Once there, you can make your own Faithful Fan Card, join the fan gallery, or meet the fans that were recently selected into the Hall of Faithful. Let’s go Niners!


A Proud Moment in Our Agency’s Short 2 Year History.

July 21, 2011

We’ll keep this short and let the New York Times talk about our recent campaign for The Monterey Bay Aquarium. At least for now.

Bringing Humanity to a Technology Brand.

April 1, 2011

EC1 set out to uncover the humanity behind the #2 browser in the world, Mozilla Firefox. On our search for the heart and soul of the brand, we interviewed the staff, the founders and the hardcore techies who made Firefox what it is today. We listened—sometimes very hard as the technology was slightly over our heads—but we felt a lot. We felt their passion for their product. And even more so, we felt their dedication to the cause of keeping the web free, open and accessible to everyone.

You see, Firefox is the only non-profit browser in the market. It creates and innovates by putting the public’s benefit over the bottom line. Every product and service is created for the end user—not for the gain of anyone else.

The thing is, most people don’t know about Firefox’s non-profit status, which we found is a very compelling point of difference to consumers. It makes new users want to seek the browser out. It makes current users more loyal. It makes lapsed users open-minded for a second chance. It gives people a reason to love Firefox beyond it being a great product.

The work you see below (and hopefully around town) is the first messaging of its kind in market. It’s a toe in the water, so to speak, of a larger brand initiative to come. We’re proud of it. As proud as we are to be working with a technology company that actually gets what it means to be human.

A few of the outdoor boards in the campaign:

Seeking 1 Great Account Manager.

January 31, 2011

there might be a seat at EC1 for you

EC1 is looking to hire an Account Manager to add to our stellar account team (they honestly are stellar and some of them do amazing impersonations, too). Here’s who we’re looking for:

You’re a self-starter who has a passion for advertising, works well under pressure and with various personality types. You’re confident, ambitious and articulate (if you’re missing the last one, you’re just loud). You’re comfortable with the details, yet can step back and see the big picture. You’re serious about your work, but don’t take yourself seriously. You love the creative process and understand attitude only gets in the way of good work.

This job will require you to:

  • Lead project(s) and oversee the day-to-day details by effectively communicating, setting and meeting expectations with client and internal team
  • Oversee all aspects of project development and production, including managing budgets and schedules

Additional skills/requirements you possess:

  • 3 to 5 years of marketing/advertising agency experience
  • a strong familiarity with agency processes (or lack thereof)
  • solid production experience, including print, digital and broadcast
  • excellent communication skills in both spoken and written word
  • a point of view and a fearlessness when it comes to sharing it with others (this includes our clients, too)
  • the ability to multi-task and prioritize in a hectic situation with little oversight or guidance from others (it’s an ad agency, after all)

Interested? Please contact Brendan Keenan at bkeenan (at) enginecompanyone (dot) com with your resume and three reasons why you think you’d be a good match for our agency. We’d also like to know which animal you feel best represents your spirit animal. Seriously.

We look forward to hearing from you.

The Secret Lives of Seahorses brings home another big award.

December 1, 2010

We at EC1 are honored by the news that our long-time client, Monterey Bay Aquarium, won the International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Award. Our work for the Aquarium’s 2009 exhibit The Secret Lives of Seahorses brought home the big award Best Integrated Marketing Campaign. The IAAPA Awards, announced on November 17 in Orlando, Florida, is a worldwide competition, pitting the Aquarium against some of the biggest and best parks and attractions out there.

The winning campaign chronicled the unique life of a male seahorse named Herbie Hippocampus. Across multiple platforms, we told the story of our lonely hero, his quest for love, and the complications that come with it, like male pregnancy. Herbie set out to look for some seahorse love, and in the process, gained thousands of fans’ love in return. Check out the whole campaign here.

This award is just another example of the great work that can come from an inspired partnership with a client who’s committed to innovation and teamwork. Here’s to another 10 years of award-winning collaboration.


May 4, 2010

San Francisco, CA.- May 4, 2010 – Pacific Life, provider of a wide range of life insurance products, annuities, and mutual funds to individuals and businesses, announced today that it has chosen San Francisco-based advertising agency, Engine Company 1, as its creative agency of record.

Pacific Life, in partnership with search consultancy SelectResources International, performed an extensive review of multiple agencies in their search. The network and cable television campaign being developed by Engine Company 1 will begin appearing in the Fall of 2010. Media buying remains with Mediaspot, Pacific Life’s media AOR for over 19 years. Spending is undisclosed.

“We look forward to collaborating with Engine Company 1 in building on the high levels of awareness of the Pacific Life brand and further reinforcing the positive image of the company” said Bob Haskell, Senior Vice President, Public Affairs, of Pacific Life. The humpback whales featured in Pacific Life’s advertising represent strength, performance, and protection—qualities that are core to Pacific Life’s business of helping people plan for a more financially secure future. The iconic whales will remain at the forefront of the advertising.

“It’s an amazing honor to be selected to work on a brand with such incredible history and opportunity for continued growth,” stated Grant Richards, Managing Partner and Creative Director at Engine Company 1. “We are inspired by Pacific Life’s long term success in their industry and look forward to being a part of their bright future.”

CreativeMedia3—An Unholy Alliance.

January 12, 2010

Media and Creative, Creative and Media. An alliance born out of a mutual frustration. Born out of an overlooked theory of the 60’s, but pushed aside as creative became king and media consisted of spreadsheets and cost per points. An after-thought. The theory is none other than Marshall McLuhan’s famous mantra, “The Medium is the Message.”

Download to desktop: EC1_CreativeMedia.pdf