Moms on line may be one of the most under-utilized social networking opportunities for marketers. Active, savvy, informed and opinionated (in a good way) they can make or break a product through their networking efforts.Providing previews to fuel word-of-mouth is nothing new. Smart marketers will listen to the feedback that comes back through the channel to improve their product, or at least provide contributors with a sense that their feedback is valued. Doing so begins to build a connection early, which, if managed effectively, can become a long-term relationship.
The firehouse has been alive with the dead lately as we’ve been shooting for our new agency brand book, “Iconoclasts, Ghosts and Dynamite”. Wait a minute, is that Joel Bowers?