We at EC1 are honored by the news that our long-time client, Monterey Bay Aquarium, won the International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Award. Our work for the Aquarium’s 2009 exhibit The Secret Lives of Seahorses brought home the big award Best Integrated Marketing Campaign. The IAAPA Awards, announced on November 17 in Orlando, Florida, is a worldwide competition, pitting the Aquarium against some of the biggest and best parks and attractions out there.
The winning campaign chronicled the unique life of a male seahorse named Herbie Hippocampus. Across multiple platforms, we told the story of our lonely hero, his quest for love, and the complications that come with it, like male pregnancy. Herbie set out to look for some seahorse love, and in the process, gained thousands of fans’ love in return. Check out the whole campaign here.
This award is just another example of the great work that can come from an inspired partnership with a client who’s committed to innovation and teamwork. Here’s to another 10 years of award-winning collaboration.