Puma Pounces

February 4, 2009

Puma CityPuma has launched a new retail concept store called “Puma City.”  It consists of 24 steel shipping containers that stack on top of each other to create an 11,000-sq.-ft retail space and lounge area.  It was build to support Puma’s participation in the Volvo Ocean Race and will tour the globe (next stop–Boston,  April 2009).

Smart, innovative, well-designed, and modern.  Great attributes to have associated with your brand.  Puma has found a way to make its brand, products, and retail experience appear to be both exclusive and conveniently located.  Additional photos can be found here.