Puma Pounces

February 4, 2009

Puma CityPuma has launched a new retail concept store called “Puma City.”  It consists of 24 steel shipping containers that stack on top of each other to create an 11,000-sq.-ft retail space and lounge area.  It was build to support Puma’s participation in the Volvo Ocean Race and will tour the globe (next stop–Boston,  April 2009).

Smart, innovative, well-designed, and modern.  Great attributes to have associated with your brand.  Puma has found a way to make its brand, products, and retail experience appear to be both exclusive and conveniently located.  Additional photos can be found here.


EC1 Monthly Lunch Ride

September 23, 2008

I swear, the ride to Sausalito and back was more fun than this video makes it look…

P. O’Moto contacts Engine Company 1.

September 10, 2008

Writer, racing mega-fan and former EC1 employee Philip McCanless has sent us the blog of his alter ego, P. O’Moto. He has also graciously supplied us with his latest press photo.


Why You Won’t See Michael Phelps on the Wheaties Box

September 2, 2008
A clip from an AdAge article that outlines why Michael Phelps will be gracing the boxes of Frosted Flakes and Corn Flakes—breaking the tradition on the biggest Olympic winners appearing on a Wheaties box.

The real reason? Kellogg’s spends 96x more on marketing Frosted Flakes alone than General Mills spends on Wheaties ($11mm in 2007 vs $114 annually).

Gold translates to gold. But it does raise the question as to why sugarcoated cereal garners more marketing might/muscle than a breakfast cereal that is perceived as healthy. Is it because “They’re Great!” or because kids will clamor for them in the supermarket aisle and around the breakfast table?

clipped from adage.com

“Michael Phelps will not appear on a Wheaties box this year,” General Mills spokeswoman Shelly Dvorak wrote via e-mail in response to a question as to whether the company had approached him with the opportunity. “But we were honored to welcome him into the Wheaties family four years ago, in 2004.”

Kellogg certainly had the bigger pool of cash with which to lure Mr. Phelps. According to TNS Media Intelligence, Kellogg spent $11 million in measured media on Frosted Flakes alone in 2007. By comparison, General Mills’ outlay for Wheaties was about $114,000.

The Battle Creek, Mich., marketer said last week it had tapped Mr. Phelps for its Frosted Flakes and Corn Flakes boxes. Because Kellogg wrapped the swimmer in an exclusive deal (for an undisclosed sum), its competitor instead signed gymnast Nastia Liukin and decathlete Brian Clay.