Puma has launched a new retail concept store called “Puma City.” It consists of 24 steel shipping containers that stack on top of each other to create an 11,000-sq.-ft retail space and lounge area. It was build to support Puma’s participation in the Volvo Ocean Race and will tour the globe (next stop–Boston, April 2009).
Smart, innovative, well-designed, and modern. Great attributes to have associated with your brand. Puma has found a way to make its brand, products, and retail experience appear to be both exclusive and conveniently located. Additional photos can be found here.