7-Eleven is continuing their people-driven predictor of the presidential election by allowing coffee customers to voice their vote through selection of a 20-ounce cup. Democratic blue or Republican red will indicate a drinker’s preference at the polls, which have accurately predicted the winner (within a few percentage points) in 2000 and 2004. Votes are tallied and reported in USA Today every week.
We applaud this effort, not only as coffee drinkers, but also as marketers who believe in data. 7-Eleven has found a great way to tie a person’s needs to their values / views, and gain meaningful measurements as a result. Is this the future of focus groups?
7-Election
Posted by petescanlon 
EC1 Agency Blog 