CreativeMedia3—An Unholy Alliance.

January 12, 2010

Media and Creative, Creative and Media. An alliance born out of a mutual frustration. Born out of an overlooked theory of the 60’s, but pushed aside as creative became king and media consisted of spreadsheets and cost per points. An after-thought. The theory is none other than Marshall McLuhan’s famous mantra, “The Medium is the Message.”

Download to desktop: EC1_CreativeMedia.pdf

Advertisements